The Client: SPLICE Software
SPLICE Software, a leading SaaS technology firm, specializes in delivering real human voice messaging through Phone, SMS, and Digital Assistant devices like Amazon Alexa and Google Home.
Over the years, SPLICE has successfully expanded its market reach from predominantly retail to include Financial Services, Insurance, Healthcare, and Hospitality.
This expansion has necessitated new client targeting methods, including participating in industry-specific conferences and events previously unexplored by the company.
The Challenge: Leveraging the Pre-Show Attendee List to Drive Booth Traffic
SPLICE Software faced a significant challenge in making their presence at these new industry conferences worthwhile.
The goal was to maximize booth traffic and engagement with potential clients using the pre-show attendee list provided by event organizers.
Instead of sending generic emails to all attendees, which often leads to email overload, SPLICE aimed to stand out with a more personalized approach.
To achieve this, SPLICE segmented the attendee list into tiers, offering customized incentives:
- C-level executives: Invitations to exclusive dinners.
- Vice Presidents: Offers of free Echo Dots in exchange for pre-scheduled meetings.
- Operational employees: High-value promotional items reserved for those who brought a specific letter to the booth.
However, the timing of receiving these lists, often just days before the conference, posed a logistical challenge.
SPLICE needed a cost-effective, efficient way to produce and mail these personalized offers quickly, especially given their base in Canada, which added potential delays due to cross-border mail.
The Solution: MailXStream’s 2-sided, Full-Color Letter
MailXStream’s innovative print-to-mail solution emerged as the perfect answer for SPLICE.
Here’s how it worked:
- Master Services Agreement: MailXStream quickly confirmed SPLICE’s needs and established an account.
- User Training: SPLICE users were trained, and templates were approved rapidly.
- Fast Turnaround: Attendee lists received on Monday were sorted, tiered, and mail-merged into 225 personalized letters, which were uploaded to MailXStream by end-of-day Tuesday.
- Swift Delivery: Prospects reported receiving their letters as early as Thursday morning, ensuring timely delivery ahead of the conference.
The Benefits: Faster Delivery, Reduced Costs, Great Marketing Response
The results of using MailXStream were impressive:
- Rapid Response: Within two days, the personalized letters and follow-up calls secured 8 dinner RSVPs and 9 prospect meetings for the upcoming conference.
- Increased Engagement: Four attendees brought their letters to the booth to inquire further and claim their high-value giveaways.
- Lead Generation: These 21 letter-driven interactions led to 12 follow-up calls, six marketing-qualified leads (MQLs), and three deals that were in the final stages of closing as of the case study’s development.
Client Testimonial
Darin Reffitt, VP of Marketing at SPLICE Software, praised MailXStream’s impact:
“The MailXStream product is a perfect tool for maximizing the ROI of conferences and events. Due to the speed to market with the letters, I can spend the extra time needed to identify my targets, sending less mail but getting greater results. The presentation of the letter obviously got it opened, and my message stood out compared to the hundreds of emails that my fellow vendors were sending. They were net fishing while I’d found a tool that enables me to do targeted spearfishing and work just a little smarter.”
Why Choose MailXStream?
MailXStream stands out as a premier solution for businesses looking to enhance their conference and event marketing strategies.
Here’s why:
1. Cost-Effective
MailXStream offers all-inclusive pricing with volume and postal discounts, making it a cost-effective choice for businesses of all sizes.
2. Fast Turnaround
Documents are produced and delivered to the USPS by the next business day, ensuring timely delivery of critical communications.
3. Reliable Service
With Tier 1 data centers and state-of-the-art production facilities, MailXStream guarantees reliability and high-quality service.
4. Secure Communications
MailXStream uses encrypted transmission protocols and adheres to industry security standards, ensuring the security of all communications.
5. Flexible Usage
No order minimums or long-term commitments are required, allowing businesses to use the service as needed.
Transform Your Conference Marketing Today!
Experience the power of targeted, efficient direct mail marketing with MailXStream.
Contact us today to transform your conference and event marketing strategies!
By leveraging MailXStream’s print-to-mail solutions, you can ensure your messages stand out, engage effectively with your audience, and drive meaningful results at your next event.
Image source: jdscott50 on Flicker, cropped for size.
