- Our Approach
If you’re a music buff like I am, you might recognize that saying. It’s actually a paraphrase of a comment made during the Eagles first reunion tour back in the 1990s. One of those concerts was recorded and produced on DVD for posterity. The late Glenn Frey opened the recording by simply saying “For the record, we never broke up, we just took a 14-year vacation,” and with that the Eagles resurrected their image, brand of music, and legacy.
If you consider the mailbox standing at the end of your driveway or in the lobby of your apartment complex, it has followed a similar fate.
With the advent of electronic delivery, everyone from the mailman to mainstream media believed that the printed document, as we know it, would soon be dead. Soon after the launch of the Internet, all types of web-based services exploded. The Internet growth of the early 2000s was dominated by the creation and failure of numerous dot-com companies. In our Nation’s Capital, the landscape of several tech corridors was dotted (pardon the pun) with dot-coms. They seemed to spring up overnight, and—just as fast as they arrived—they closed their doors again, leaving unoccupied offices and pink-slip parties in their wake. Through all of this, the concept of electronic delivery survived, and companies reaffirmed that the printed document was soon to be dead.
But close to thirty years later, the mailbox remains. The paperless society that was hailed as a foregone conclusion never arrived. The mailbox is surviving and, in fact, it seems to be gaining renewed focus as the volume of mail is leveling out.
So, what happened?
Combining all of these factors with the fact that we have baby boomers just entering retirement, pending tax changes that could lead to a growth spurt in the small business sector, and more and more people becoming exhausted by losing their “real” email in a flood of spam, and I’d bet that over the years to come that mail volumes will level off or steadily increase. With the potential growth in the number of small businesses, individual entrepreneurs, and organizations comes additional challenges, but one will remain finding alternatives for printing and mailing lower volumes of mail.
Thankfully, the same industry that predicted the end of the printed document also gave rise to Internet based print-to-mail services.
What are print-to-mail services?
In an earlier post, we explained the differences between print and mail and print-to-mail services. But in short, print-to-mail services offers traditional print and mail services via the internet, allowing small- and medium -sized businesses to outsource their mailing processes. The efficiencies gained by outsourcing your mail processes not only saves money but also allows your employees to focus on their core competencies. To learn more, read our earlier post here or visit our home page.
Tim Furr, Director, Business Development
MailXStream is an online print-to-mail service that allows you to control the important parts of the print-and-mail process–your document content and format–with the rest of the nuance and tedium left to MailXStream. For more information, check out mailxstream.com or reach out to us.